project

Treasure Coast Pottery

Header of Treasure Coast Pottery, featuring it's hero section and classes page.
Header of Treasure Coast Pottery, featuring it's hero section and classes page.

Site redesign & promotion materials for Port Saint Lucie ceramic art studio.

overview

Art

industry

Website Redesign, Graphic Design

scope

2025

year

Summary

Treasure Coast Pottery is a ceramic studio in Port Saint Lucie, dedicated to artists of all experience levels. The studio offers classes and memberships, allowing for the community to connect through pottery and other mediums. The website redesign focused on improving the overall user experience by addressing feedback from site visitors. The result is a website that is easier to navigate, more accessible, and better aligned with the studio’s growing offerings.

Outcome

The updated website introduced a more cohesive typographic system and improved navigation visibility across the site, creating a more accessible browsing experience. The gallery was reorganized into distinct categories for easier viewing, and new pages, such as a blog and private class inquiry form, were added to support both community engagement and lead generation.

In addition to the website work, complementary promotional materials were designed. A half-page advertisement for the studio was included in the St. Lucie Cultural Alliance Summer-Fall 2025 magazine, and animated digital advertisements were created for The Rickie Report.

Two magazine advertisements for Treasure Coast Pottery
Before and After Treasure Coast Pottery's homepage redesign

Key Features

  • Expanded header to include various new sections

  • Redesigning each existing page, keeping coastal theme throughout

  • Implemented new typography

  • New blog & studio policy pages

  • Custom forms for private lessons & private group events

  • Various bug fixes from previous site design

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